Are you where
Are you where you want to be?
How top-ranked websites get their positions
Especially for the most competitive keyword searches, companies must engage in a Search Engine Optimization (SEO) strategy, which encompasses strategic smarts, hard work and clean code.
How search engines rank your websites
Computer programs called ?spiders? are responsible for visiting, indexing and ranking web sites. Each search engine has its own spiders with somewhat differing methods for ranking the websites it finds, and there are strategies you can use to make yours more appealing?and also mistakes that can negatively affect your rankings.
4 SEO Urban Legends
Legend #1: You can muscle your way into top rankings. Maybe in 1999, but not anymore. Simply repeating a bunch of hidden keywords on your page or in your META tags no longer fools the search engine spiders into giving you high rankings. Algorithms that power the software behind these spiders have become much more advanced, and employing tactics like this will more likely hurt your rankings than help them.
Legend #2: It starts and ends with traffic. Many people will click themselves repeatedly in the hopes of boosting their search rankings.
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